SheIS Partners with Canada's Gaming Leader, Lazarus Esports, to Raise Awareness for Women in Sports

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Lazarus Esports Teams CS:GO and League of Legends join SheIS Collective to Support the Positive Power of Women in Sports

(TORONTO, Ontario) - March 26, 2019 - Lazarus Esports, a division of Tiidal Gaming is excited to announce their partnership with SheIS. The joint venture will help raise awareness for women in sports and overall strengthen the SheIS Collective partnerships. Lazarus Esports women's teams CS:GO and League of Legends will join the growing list of athlete ambassadors that make up the SheIS Collective that bring together leagues, organizations, athletes and business leaders to grow the awareness and support of women in sports.

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The new partnership sees the expansion of SheIS into esports, alongside Lazarus’ teams, as the evolution of a strong base of North American sports organizations and individuals to encourage growth in fan attendance and viewership. In a time when every industry is taking a hard look at how women are being treated in the workplace, SheIS and the Collective are continuing to create new opportunities to elevate the support of women’s sports at all levels. A recent study from Interpret reports that women comprise 30% of esports viewership with titles such as Overwatch and Hearthstone garnering the highest female participation.

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Lazarus Esports, a division of Tiidal Gaming, is Canada’s first esports brand. Lazarus Esports represents over 40 pro-players across 10 countries with their teams ranking in the top 5 worldwide with titles including Fornite, Pubg, Guns of Boom, Brawlhalla, Madden and Forza. Lazarus Esports female players from CS:GO and League of Legends teams will be supporting the SheIS Challenge with personal videos to build awareness for SheIS. The relationship includes Lazarus Esports teams wearing limited edition co-branded apparel and SheIS partnership on all world events. The CS:GO team is ranked number three worldwide and is one of the most viewed esports titles globally.

“We are extremely excited to expand our SheIS Collective into the esports world and to welcome our newest leaders to sit among the SheIS Collective, further cross-pollinating our efforts and embracing the power within our leagues and with their amazing athletes,” said Brenda Andress, Founder, SheIS. “By strengthening this group, we are showing the sports world that we are ready to up our game and showing everyone that we can have a positive impact on women’s sports.”

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“We believe in progressing women in esports and are thrilled to partner with the SheIS Collective to help further that goal,” said David Brisson, President, Tiidal Gaming. “Our Lazarus Esports’ female roster gives us the ability to align with like-minded organizations to build profile within the sports industry and shine a spotlight on female competitors.”

SheIS fills a noticeable gap in the sports industry, where female athletes may feel marginalized and underrepresented, with a powerful vision to use positivity, respect and support to empower women who choose a career in sports. With the goal of increasing viewership and attendance of women's sports in North America, as well as participation at the amateur level, SheIS encourages a cross-pollination of women’s sports, while challenging fans to attend games and use social media to champion women in sports. To take the SheIS Challenge, visit sheissport.com/challenge.


About Tiidal Gaming

Tiidal Gaming is a professional esports and entertainment organization. With a history dating back to
2010, their competitive team Lazarus Esports was originally founded as SetToDestroyX and is Canada’s first esports brand. Tiidal Gaming is building a world class organization in the esports and video gaming space. They have three core areas of focus: Esports, Entertainment, and Ecosystem. Tiidal Gaming is building a platform company focused on becoming the most culturally relevant esports company in the world. For more information visit tiidal.gg

About SheIS

Founded in 2017 and launched to the public on May 1, 2018, SheIS was established with a mission to use the power of women’s sports to create a future of, by, and for strong women. It focuses on the positive attributes of sport to acknowledge and elevate women, and celebrates those who are collective powerhouses and unwavering cheerleaders for their fellow athletes at all skill levels. The SheIS Collective includes leaders from every major sport, and represents the first time in history that all of these sports leagues and organizations have stood together in support of one cause. To learn more, visit sheissport.com or follow the team on social media @teamsheis.

Media Contacts

Danielle Sefton
Lamb Creative Group
416-998-3264
danielle@lambcreativegroup.com

Jennifer Mason
Lamb Creative Group
416-456-1042
jennifer@lambcreativegroup.com

SheIS Celebrates International Women’s Day with New Partnerships and a Refresh of the SheIS Challenge

Canadian Football League and Warner Music recording artist Rita Ora included in the new collaborations which will help to drive attendance and viewership of women’s sports

NEW YORK, NY March 8, 2019 – In recognition of International Women’s Day, SheIS announced this week three new partnerships with the Lyda Hill Philanthropies, the Lawrence Family Foundation, and the Canadian Football League (CFL), as well as a new collaborative effort with Warner Music artist Rita Ora as a part of the SheIS Challenge.

The partnerships with Lyda Hill Philanthropies and the Lawrence Family Foundation were announced earlier in the week. The partnership with the CFL was announced today and represents the first male-only league to formally join the SheIS Collective. To-date the SheIS Collective has been comprised of women’s professional leagues and coed organizations, including the WNBA, WWE, National Pro Fastpitch, and the USTA. With this latest addition, SheIS further demonstrates its commitment to an inclusive approach to unifying the sports world around elevating women’s sports.

Christina Litz, the CFL’s Chief Marketing, Digital and Strategy Officer, said of the new partnership, “We want to see more girls and women get involved in the game and in sports in general. The CFL is proud to support leaders in the field of women’s sports, and we’re excited to work alongside SheIS to push for greater gender equality in sports.”

Additionally, today marked the launch of a new collaboration with WMG artist Rita Ora. Ora’s song “Soul Survivor” is included in a refreshed version of the SheIS Challenge video, relaunched today on the SheIS social channels and website.

This collaboration is the first cross-industry collaboration from SheIS with the music industry, but SheIS Co-Founder and Chief Marketing Officer, Caiti Donovan, confirmed it was only a start:

“We have long known that the fan mentality extends across both sports and music, and often intertwines. We see this in everything from artists who used to be athletes, to in-stadium entertainment like halftime shows, to lifestyle behaviors of shared fan bases. We are thrilled for the opportunity to work with Warner Music Group and Rita Ora to help drive further awareness of our efforts to engage that fanbase in a meaningful and impactful way, and we know that it is only the beginning in our efforts to unite our industries in our support of women’s empowerment through sports.”

Ora is no stranger to collaborations in the sports world. Last year, she lent her voice to a campaign with UEFA to help promote women’s soccer in Europe, and her sporting apparel line from 2015 continues to draw eyes on the Adidas website.

More information about each of the partnerships, including the development of new interactive content and experiential events, will be released in the coming weeks and months. Follow SheIS on Twitter, Instagram, and Facebook for up-to-date information.


CFL Partners with SheIS to Support Women in Sport on International Women’s Day

CFL becomes first male professional sports league to partner with SheIS

TORONTO (March 8, 2019) — On International Women’s Day, the Canadian Football League (CFL) is partnering with SheIS to recognize and celebrate the many girls and women players, fans, employees, media personnel and others who love and work in football.

The CFL and SheIS are engaging sports fans and inviting them to share stories about the influential women in their lives on social media. They are also inviting fans to take the SheIS Challenge. For every person who does so, $1 will go towards keeping young girls in sport through SheIS partner organizations like Fast & Female and Play Like A Girl.

Some members of the CFL community will be sharing the message of ‘Hustle Together’ to discuss people making a difference, standing together as allies and taking leadership roles not just in the CFL, but in women’s sports and sports communities.

This marks the first partnership between SheIS and a male professional sports league. SheIS will provide support to the CFL and encourage girls to sign up to play football. The CFL and SheIS are committed to encouraging participation, viewership and attendance of women’s teams, leagues and sporting events.

“Women are already doing the work – we see them in jerseys, in boardrooms and in the stands across Canada and the CFL, and we’re thrilled to shine a light on their amazing contributions and achievements,” said Christina Litz, the CFL’s Chief Marketing, Digital and Strategy Officer. “We want to see more girls and women get involved in the game and in sports in general. The CFL is proud to support leaders in the field of women’s sports, and we’re excited to work alongside SheIS to push for greater gender equality in sports.”

SheIS Executive Director Jillian Svensson added, “We are thrilled to be bringing the CFL into our SheIS Collective. This partnership exemplifies one of our core values of Inclusivity and we firmly believe that when men, women and allies stand together, we can make great things happen for women in sports.”

Later in March, the CFL is partnering with Brock University and the Ontario Football Alliance to hold their first-ever women’s combine, as well as a safe contact clinic for women. This is part of a larger strategy that will include future events to lend resources and support to women’s football teams, players, and organizations and encourage participation in football at all levels.

Earlier this year, the CFL and U SPORTS sent four Canadian women to the NFL’s Women’s Careers in Football Forum in Indianapolis. The forum, which focused on the future of football, brought together women directly involved in the game of football and football operations from the NCAA and U SPORTS to network and share knowledge and resources.

About SheIS

Founded in 2017 and launched to the public on May 1, 2018, SheIS was established with a mission to use the power of women’s sports to create a future of, by, and for strong women. It focuses on the positive attributes of sport to acknowledge and elevate women and celebrates those who are collective powerhouses and unwavering cheerleaders for their fellow athletes at all skill levels. The SheIS Collective includes leaders from every major sport and represents the first time in history that all these sports leagues and organizations have stood together in support of one cause. For a complete list of Athletes, Leaders and Sports Leagues which comprise the SheIS Collective, visit SheISsport.com or follow them on Twitter and Instagram @teamsheis and on Facebook @sheissports.

About the Canadian Football League

Today's CFL is more than just our great game of football. It's fans sharing their excitement for what they see on the field, and what they experience off it. Stay up to date on all the non-stop action at CFL.ca. And join all of Canada as we celebrate the 107th Grey Cup, presented by Shaw, this November in Calgary. The 2019 season begins on June 13th

Lawrence Family Foundation Named First Visionary Partner of SheIS

Annual support from the Lawrence Family Foundation will support the growth of women’s sports in North America

NEW YORK, NY March 7, 2019 – SheIS announced today that the Lawrence Family Foundation has committed to become the first Visionary Partner, a distinction given to first year supporters of SheIS who demonstrate through financial and promotional support a dedication to growing women’s sports.

The Lawrence Family Foundation is a charitable foundation which focuses on local organizations championing diversity and inclusion issues, social programs for youth, and arts programs. The first year of partnership with SheIS will anchor around a series of matching campaigns to happen later in the year, which will highlight the same core areas of focus as they relate to sports.

SheIS Executive Director, Jillian Svensson, said of the new partnership, “We are thrilled to have the Lawrence Family on board in support of this important work to amplify equality in the sports space. I have known the family for many years, and they have always been strong advocates for diversity and inclusion in the sports space. We could not be happier to have them involved in SheIS as our first Visionary Partner and look forward to a long road ahead of collaboration.”

More details around the matching campaigns are to be shared in the coming months.

About SheIS:
Founded in 2017 and launched to the public on May 1, 2018, SheIS was established with a mission to use the power of sports to create a future of, by, and for strong women. It focuses on the positive attributes of sport to acknowledge and elevate women and celebrates those who are collective powerhouses and unwavering cheerleaders for their fellow athletes at all skill levels. The SheIS Collective includes leaders from every major sport and represents the first time in history that all these sports leagues and organizations have stood together in support of one cause. For a complete list of Athletes, Leaders and Sports Leagues which comprise the SheIS Collective, visit SheISsport.com or follow them on Twitter and Instagram @teamsheis and on Facebook @sheissports.


SheIS Joins IF/THEN Initiative to Promote Women in STEM and Sports

Science & Cultural Organizations Unite to Empower Female STEM Innovators & Next Generation of Pioneers

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NEW YORK, NY March 5, 2019 – SheIS announced today that it will partner with IF/THEN, an initiative of Lyda Hill Philanthropies supporting women in science, technology, engineering and mathematics (STEM). IF/THEN, built on the mantra that “if we support a woman in STEM, then she can change the world,” seeks to advance women in STEM by empowering current innovators and inspiring the next generation of female pioneers.

This first-of-its-kind coalition emphasizes that STEM is everywhere, essential to the success of all fields from entertainment to business, and that there is no better time to highlight positive and successful female professional role models to activate a culture shift among young girls and their potential of careers in STEM.

The new multi-year partnership between SheIS and IF/THEN will highlight the intersection of STEM and sports through the development of interactive content and experiential opportunities. The work will feature a number of athletes and business leaders in the sports world who either work directly in STEM careers or who otherwise understand the necessity of STEM in sport. It will also see an expansion of the work with current SheIS partner, Play Like a Girl, with the development of sports hackathons aimed at engaging young girls and women in STEM as it relates to sports.

SheIS Executive Director, Jillian Svensson, said, “We are excited for this new partnership and to expand the visibility for the important work that happens all across the sports world, but which does not always get the recognition it deserves. STEM careers are a critical part of this world, and just as we need more girls playing sports, we also need them to understand all of the career options that exist for them in the sports world. This partnership will help us to achieve that.”

Though women constitute about half of the college-educated workforce in the United States, just a quarter of STEM professionals are female, and a lack of funding and visibility has caused female STEM professionals to receive significantly less credit for their work. This STEM gender gap has impacted perceptions of women in STEM, and trickles down to younger generations.

“We need more women scientists to put their stories out there so girls can see what they can be when they grow up,” said Nicole Small, president of Lyda Hill Philanthropies and co-founder of IF/THEN. “To ensure that current female STEM innovators are supported, and girls are exposed to the STEM role models they need, we must join forces toward this common goal. We believe that having diverse perspectives at the table is key to building a more innovative future, and if we work together, we can truly shift the culture to inspire the next generation of female world-changers. That is why we are partnering with SheIS.”

SheIS Co-founder and Chief Marketing Officer, Caiti Donovan added, “Just as we have brought together leagues and organizations, this new partnership is a first step in uniting industries, all in support of using sport to create a future of, by, and for strong women. The interactive content we will development as a part of this partnership will be the first of its kind, and we are excited to use the power of storytelling to introduce young girls to more role models and get them excited about the future that they can have when STEM meets sports.”

For more information about the coalition, visit www.ifthenshecan.org.

About SheIS:
Founded in 2017 and launched to the public on May 1, 2018, SheIS was established with a mission to use the power of sports to create a future of, by, and for strong women. It focuses on the positive attributes of sport to acknowledge and elevate women and celebrates those who are collective powerhouses and unwavering cheerleaders for their fellow athletes at all skill levels. The SheIS Collective includes leaders from every major sport and represents the first time in history that all these sports leagues and organizations have stood together in support of one cause. For a complete list of Athletes, Leaders and Sports Leagues which comprise the SheIS Collective, visit SheISsport.com or follow them on Twitter and Instagram @teamsheis and on Facebook @sheissports.

About IF/THEN

IF/THEN is part of Lyda Hill Philanthropies’ commitment to fund game-changing advancements in science and nature. IF/THEN seeks to further advance women in STEM by empowering current innovators and inspiring the next generation of pioneers. Rooted in a firm belief that there is no better time to highlight positive and successful female professional role models, IF/THEN is designed to activate a culture shift among young girls to open their eyes to STEM careers by: (1) funding and elevating women in STEM as role models, (2) convening cross-sector partners in entertainment, fashion, sports, business and academia to illuminate the importance of STEM everywhere, and (3) inspiring girls with better portrayals of women in STEM through media and learning experiences to pique their interest in STEM careers. To learn more, visit www.ifthenshecan.org.

About Lyda Hill Philanthropies

Lyda Hill Philanthropies encompasses the charitable giving of founder Lyda Hill and includes her foundation and personal philanthropy. Lyda Hill Philanthropies is committed to funding transformational advances in science and nature, empowering nonprofit organizations and improving the North Texas and Colorado Springs communities. To learn more about Lyda Hill Philanthropies, please visit https://lydahillphilanthropies.org/.


Media Contact:

Claire Charhon

214-296-4984

ccharhon@jacksonspalding.com


SheIS Launches SheIS Challenge

SheIS and Major Sports Leagues Aim to Create A Community of 1 Million Fans of Women's Sports In 2019 through New SheIS Challenge

WNBA, USTA, WWE, NWSL, NWHL, and many more… Joining SheIS to Take Action and Help Grow Grassroots Girls Programs

New York, NY (January 7, 2019)--SheIS, the women’s sports nonprofit comprised of a historic Collective of distinguished leagues, athletes, and business leaders from across the sports world, is challenging the public to help their mission to grow awareness and support of women sports by launching their “SheIS Challenge.” For every public sign-up SheIS receives on their website between now and the end of the Women’s World Cup (July 7, 2019), SheIS will work with a series of brand partners and foundations to donate one dollar, up to $1 million, to support grassroots programs that support women and girls in sport.

Professional Leagues and organizations including WNBA, US Tennis Association, WWE, Women’s Soccer League (NWSL), the World Surf League, National Women’s Hockey League, National Pro Fastpitch, Women’s Pro Lacrosse League, the World Boxing Council, the Canadian Women’s Hockey League, and Western Women’s Canadian Football League are all taking action with SheIS to create a community of 1 million fans of Women’s Sports in 2019.  Star Athletes such as Alex Morgan, Kendall Coyne-Schofield, Natalie Spooner, and Natasha Cloud, are also encouraging their fans to join the challenge.

SheIS Founder, Brenda Andress said, “2018 can be defined as the year when women’s voices were heard loud and clear; it’s our hope that in 2019 we can continue that positive momentum by shining a spotlight on a number of incredibly talented and deserving female athletes, teams and leagues. We want to encourage a growth in women’s sports at all levels and it starts with every person who signs up and takes our Challenge.”

The SheIS Collective continues to grow since its launch last spring, and now includes more than 40 Athlete Ambassadors, 11 professional sports leagues, and more than 20 distinguished leaders.

The new SheIS Challenge is anchored by a Hero Video featuring top women athletes including Alex Morgan, Ronda Rousey, Naomi Osaka, Serena Williams, Elena Delle Donne, and many more. The video, which is meant to inspire and ignite action, will be shared across all Collective members’ social and digital channels, shown during streamed broadcasts of games, as well as in stadium at games, and will live on the SheIS website.

The public can join the SheIS Challenge by signing up at SheISsport.com, posting to social media channels using #SheISChallenge when they attend or watch women’s sporting events, and inviting friends, family, and colleagues to do the same throughout 2019. SheIS will also work with its Collective member leagues to create promotional activity and experiential opportunities at in-season games beginning in January at major women’s sporting events such as the CWHL All-Star Game in Toronto (January 19-20, 2019), and the NWHL All-Star Game in Nashville, TN (February 8-9, 2019). The public can learn more and sign up to attend at www.SheISsport.com/events.

For more information go to SheISsport.com or follow them on Twitter and Instagram @teamsheis and on Facebook @sheissports.

About SheIS:

Founded in 2017 and launched to the public on May 1, 2018, SheIS was established with a mission to use the power of women’s sports to create a future of, by, and for strong women. It focuses on the positive attributes of sport to acknowledge and elevate women and celebrates those who are collective powerhouses and unwavering cheerleaders for their fellow athletes at all skill levels. The SheIS Collective includes leaders from every major sport and represents the first time in history that all these sports leagues and organizations have stood together in support of one cause. For a complete list of Athletes, Leaders and Sports Leagues which comprise the SheIS Collective, visit SheISsport.com or follow them on Twitter and Instagram @teamsheis and on Facebook @sheissports.

CSM LeadDog for SheIS:

Alison Hendrie, ahendrie@leaddogmarketing.com

Gina Salese, gsalese@leaddogmarketing.com


Meet Our New Executive Director

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Accomplished Sports Nonprofit Professional Joins SheIS as New Executive Director

Jillian Svensson appointed as Executive Director; SheIS Co-founder Caiti Donovan to step into full-time CMO role.

New York, NY (OCT 24, 2018) ||| SheIS today announced that its board of directors has appointed Jillian Svensson as its new Executive Director, effective November 1, 2018.

Svensson leaves a position as the VP of Development for You Can Play, where she has been for the past four years. Prior to that, she held roles at the Heart and Stroke Foundation and Maple Leaf Sports & Entertainment Ltd.

In her new role, Svensson will focus on growing partnership and fundraising efforts, as well as overseeing the strategic operations and overall growth of SheIS, which launched to the public in May of this year.

With this new hire, current Executive Director, Caiti Donovan, who co-founded the organization almost a year ago with former Canadian Women’s Hockey League Commissioner, Brenda Andress, will step into a full-time position as Chief Marketing Officer. In the newly-created role, Donovan will continue to oversee the strategy surrounding all marketing efforts and general growth of the organization.

“We are incredibly excited to welcome Jillian onto the SheIS team,”
— Brenda Andress - Co-Founder SheIS

“The depth and breadth of her experience in both the sports and nonprofit worlds will be instrumental in the next phases of growth for SheIS. We are at a critical point as we look forward to 2019, and we are confident that Jillian’s leadership and experience will help us to deliver against the exciting and lofty goals we have put in place.”

Svensson said, “I believe in the power of women and know firsthand how transformational sport can be for those who participate at all levels. I am thrilled to be joining SheIS at a time when the conversation around women, their role in society, and their role in sports is reaching a peak point. I am looking forward to finding new ways to lead that conversation in the North American sports world and beyond.”

 

About SheIS:

Founded in 2017 and launched to the public on May 1, 2018, SheIS was established with a mission to use the power of women’s sports to create a future of, by, and for strong women. It focuses on the positive attributes of sport to acknowledge and elevate women, and celebrates those who are collective powerhouses and unwavering cheerleaders for their fellow athletes at all skill levels. The SheIS Collective includes leaders from every major sport, and represents the first time in history that all of these sports leagues and organizations have stood together in support of one cause. To learn more, visit www.sheissport.com or follow the team on social media @teamsheis.

USTA Partners with SheIS

SheIS and the USTA Partner to Support Women in Sports

In 1973, the US Open became the first of the Grand Slams to offer women equal prize money with their male counterparts, the only one of the four majors to do so in the 20th century.

Continuing its commitment to gender equality, the US Open has now asked some of the biggest names in women's tennis to come together in support of “SheIS,” a new initiative which aims to increase awareness of women in sports, defined by a daring mission statement: “She Is. We Are. Embrace All.”

The USTA is banding together with women’s sports leagues, including the WNBA, National Pro Fastpitch and Canadian Women's Hockey, to harness the power of women’s sport to create a future of, by, and for strong women. The USTA "Embrace All" campaign is defined by the statement: "The only thing that separates us from each other is the net."

“We are extremely excited to partner with the USTA as we embrace all in the growth of women’s sports," said Brenda Andress, founder of SheIS and commissioner of the Canadian Women's Hockey League (CWHL). "Growth opportunities within sports for girls and women everywhere lie within ourselves. Our amazing group of leagues, organizations, athletes and business leaders that are part of the SheIS collective are demonstrating firsthand how much we can accomplish when we stand together.”

Throughout the two weeks of the US Open, a slew of stars will stand united as one voice on the importance of female athletes supporting each other. A social media-centric campaign will see a total of six videos released across the US Open channels, featuring current and former tennis stars, including Serena Williams, Sloane Stephens, Angelique Kerber, Maria Sharapova, Garbiñe Muguruza, Jelena Ostapenko, Madison Keys, CoCo Vandeweghe, Caroline Wozniacki, Karolina Pliskova, Bethanie Mattek-Sands, Lindsay Davenport, Mary Carillo and Tracy Austin.

View the #SheISUSTEmbraceAll athlete video

Andy Murray will also join the conversation on sports equality, representing fathers with daughters.

“Billie Jean King's courage and the empowering voices of Chris Evert, Steffi Graf and Martina Navratilova have created a pathway to inspire many US Open players to achieve their dreams on and off the court,” said Stacey Allaster, USTA Chief Executive of Professional Tennis. “I’m pleased that the USTA, alongside SheIS, is leading the conversation on the importance of women in sports, supporting each other in a collaborative and meaningful way.”

The joint campaign seeks to demonstrate that we all deserve to experience the incredible and lifelong benefits of playing sports. SheIS x USTA represents a progressive step in showing the sports world and its fans that women’s sports are worth watching and supporting.

"When we stand together – across different sports, male and female, at all levels – we have the ability to instill change and make sports a more aspirational and viable career for women. Little girls need to see role models that look like them, regardless of whether or not they become elite athletes," added Caiti Donovan, Executive Director of SheIS.

"Hashtags like the #FutureIsFemale, #WomenInBusiness and #GirlBoss have been defining a cultural conversation in 2018," said Qianna Smith-Bruneteau, Director of Social Media and Strategy at the USTA. "These short but empowering tags have a combined Instagram usage of over 30 million posts and served as creative inspiration for the campaign."

Be part of the dialogue using hashtag #SheISUSTAEmbraceAll and tagging @usta, @usopen & @teamsheis.