Using the power of women’s sport to create a future of, by, and for strong women.
Our core objective is to Give women the opportunity to reap the benefits of having sport in their lives from the top down through increasing viewership and attendance and bottom up via participation
We are doing this by reframing the narrative around women’s sports: demonstrating that it’s up to us - the fans, the athletes at all levels, the current and future leaders - to show our support of women’s sports, ensure future opportunities for girls/women,
and drive growth for the total sports community.
Our values are based on four key principles:
Positive - Collaborative - Inclusive - Active
These values drive everything we do and are at the heart of how we are shaping a new future in sports.