SheIS Aims to Engage More Kids in Women’s Sport with Addition of First Illustrated Ambassador, Shelly Bean the Sports Queen

New licensing agreement will be brought to life through digital channels, a fall sweepstakes campaign, and on-going integration of Shelly Bean into the SheIS Games

NEW YORK, NY Aug 1, 2019 – SheIS announced today that it will be adding Shelly Bean, an illustrated character from the book series Shelly Bean the Sports Queen, to its ambassador list to help engage young sports fan in girl’s and women’s sports. 

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Through the new agreement, Shelly Bean will appear on the SheIS website as a listed ambassador, as well as in a series of social posts aimed to engage with parents and their children. SheIS will also launch a fall marketing campaign with the character at the forefront, with the goal of getting kids excited about watching and attending women’s sports.  

The character and book series is the brainchild of author and seasoned sports industry professional, Shelly Boyum-Breen. A Minnesota native, Boyum-Breen spent five years coaching high school and college basketball and tennis before going to work with the Minnesota Timberwolves and Lynx organization. She was also the Founder of Foundation IX and the Let Me Play grants supporting Minnesota girls’ participation in sports and fitness.

When I was a very young athlete, I didn’t know what was possible for me. I never saw myself in books or on screen and I certainly didn’t have the opportunity to attend and watch women’s sports events,” said Boyum-Breen. “Shelly Bean the Sports Queen and her friends provide children the opportunity to see themselves.  This partnership with SheIS wholeheartedly strengthens that mission. A mission of providing girls and boys with strong, athletic, female role models. I am honored to have Shelly Bean join the SheIS team.”

“We are thrilled to welcome Shelly Bean as a SheIS Ambassador,” said SheIS Co-founder and CMO, Caiti Donovan. “The character and her adventures in sport exemplify the multi-sport, female-led approach that are at the core of what we do. We want to show more young girls and boys that of course girls and women play sports. Introducing them to this concept at a young age helps to normalize that perspective from the start.”


About Shelly Bean the Sports Queen:  

A children’s book series (ages 4-9), the lead character Shelly Bean is a sporty, dirty kneed little girl with a “can-do” spirit.  It might take falling down, getting hurt and getting back up but Shelly Bean is determined to learn new sports! After watching an event on TV or seeing other kids in the neighborhood play, she gets it in her mind that it is her time to play.  It’s not easy for her at first but with the support of her friends and family, she gets back up and tries again.  To reward herself each time she’s successful, she creates a new sports charm to put on her crown like a jewel of accomplishment.  Shelly Bean the Sports Queen is a role model for all children and you can read her inspirational messages in Shelly Bean the Sports Queen Scores a Soccer Goal, Shelly Bean the Sports Queen Skates at the Hockey Rink, Shelly Bean the Sports Queen Plays a Game of Catch, Shelly Bean the Sports Queen and the Brave Swim and Shelly Bean the Sports Queen Plays Basketball. www.shellybeanthesportsqueen.com

About Shelly Boyum-Breen:

Author, creator and entrepreneur Shelly Boyum-Breen knew that publishing her book series would be difficult when she learned that less than 2% of children’s books published each year have a female character who is physically active.  But that didn’t stop her and in fact, became her motivation. Now she spends her time traveling the U.S. sharing the message of Shelly Bean in schools and to anyone who will listen, really. All kids want to see themselves in books, on the screen and on the field, court, rink or pitch.  Her life’s mission is to make that happen through the character and her diverse friends as they role model perseverance. “Rarely are we ever good at something the first few times we try it. But, if we really want it, we’ll get back up and try again. That’s true for sports, music, reading, starting a business, you name it. I want Shelly Bean and her friends to be role models for that.” 

About SheIS:

Founded in 2017 and launched to the public on May 1, 2018, SheIS was established with a mission to use the power of sports to create a future of, by, and for strong women. It focuses on the positive attributes of sport to acknowledge and elevate women, and celebrates those who are collective powerhouses and unwavering cheerleaders for their fellow athletes at all skill levels. The SheIS Collective includes leaders from every major sport, and represents the first time in history that all of these sports leagues and organizations have stood together in support of one cause. To learn more, visit www.sheissport.com or follow the team on social media @teamsheis.


SheIS Partners with Sports Reference to Put a Fan at the Women’s World Cup for “Through the Eyes of a Fan” Campaign

New sponsorship will provide funding, promotional resources, and data from FBref.com, Sports Reference's newest collection of data for world football including the Women's World Cup

NEW YORK, NY June 6, 2019 – SheIS announced today that Sports Reference will sponsor it’s latest campaign, Through the Eyes of a Fan: Calli Goes to France, which will see a fan explore and share her experiences on the ground at the 2019 FIFA Women’s World Cup from June 7 - July 7.

The campaign will serve as the final major pulse point in the larger campaign, the #SheISChallenge, that SheIS launched in January. The Challenge, which has reached more than 265M people since its launch, is a call to action to sports fans to show their support for women’s sports by watching and attending games.

The fan is Toronto-native, Calli Mingopoulos. In addition to being an avid fan of women’s soccer and hockey, Mingopoulos plays soccer and volleyball. She graduated from the University of Waterloo with a BA in Architecture and currently works for an architecture firm in Toronto.

“The Challenge has asked fans to watch and attend women’s sports, so what better way to highlight that message in action than through the eyes of a fan?” said SheIS Co-founder and CMO, Caiti Donovan. “We are thrilled to partner with Sports Reference to deepen Calli’s experience in France with a data-driven storytelling approach.”

The campaign will include a series of video and photo content, collected by Calli as she attends a number of Women’s World Cup games, watches games from Fan Zones around France, and generally captures everything she’s witnessing during one of the largest women’s sporting events of the year. Some of the content includes:

  • Live video from the Opener on June 7: France vs South Korea

  • Photos/videos from Fan Zones around France

  • Photos/videos from the game on June 15 - Canada v New Zealand in Grenoble

  • Photos/videos from the game: June 20 - Canada v Netherlands in Reims

  • Live video from the Quarter Finals, both Semi-Final games (July 2-3 in Lyon), and the Final on July 7 in Lyon

Fans can follow Calli’s adventure on the SheIS social accounts (@teamsheis on Twitter and Instagram) and can keep up with all the action, athletes, and storylines of the 2019 World Cup by signing up for the Stathead Women's World Cup Newsletter on FBref.com. Subscribers will get a comprehensive daily recap from FBref.com with scores, stats, standings, trends, and much more delivered straight to their inboxes.

About Sports Reference:

Sports Reference aims to answer users' questions with the easiest-to-use, fastest, and most complete sports statistics anywhere. Sports Reference sites launched in 2000 with Baseball-Reference.com. Since that time, coverage has expanded to include basketball, football, hockey, and — most recently — soccer at FBref.com. Sports Reference is thrilled to be supporting and following women's soccer with SheIS and fans like you. Visit us often to check in on your favorite athletes and teams and sign up for our Stathead newsletter to have updates delivered directly to your inbox!

About SheIS:

Founded in 2017 and launched to the public on May 1, 2018, SheIS was established with a mission to use the power of sports to create a future of, by, and for strong women. It focuses on the positive attributes of sport to acknowledge and elevate women, and celebrates those who are collective powerhouses and unwavering cheerleaders for their fellow athletes at all skill levels. The SheIS Collective includes leaders from every major sport, and represents the first time in history that all of these sports leagues and organizations have stood together in support of one cause. To learn more, visit www.sheissport.com or follow the team on social media @teamsheis.

Chris Mosier and TransAthlete.com Join SheIS

to Create Educational Resources Around Trans Inclusion in Athletics at Various Levels of Play

New collaboration will provide resources to the SheIS Collective and the general public in an effort to bring greater transparency to challenges and opportunities facing trans athletes

NEW YORK, NY May 22, 2019 – SheIS announced today that Chris Mosier and TransAthlete.com will join the SheIS Collective to help educate and advise on transgender inclusion in athletics at all levels of play.

The announcement comes after a series of recent rulings and legislative action - from the confusion around how the Caster Semenya ruling will impact transgender athletes to the news of the US House of Representatives passing the Equality Act - all of which have a direct impact on how people view and discuss women’s sports, and especially the inclusion of trans athletes in sport.

“We want to make sure that anything we put out into the world comes from a basis of educated understanding on the matters at hand,” said SheIS Executive Director, Jillian Svensson. “And we want for our Collective, should they need it, to have access to that information as well.”

The new collaboration will see Chris Mosier, an American trans athlete advocate, triathlete and current Team USA men’s duathlon competitor, providing guidance on trans athletes to be included in SheIS content development and ambassadorship, creating a guide which encompasses the basics of trans inclusion in sport, providing policy recommendations, and providing support for the SheIS Collective if/when issues arise regarding the LGBTQ community, with an emphasis on the trans community.

Work will also begin on the creation of a website landing page on SheISsport.com with basic information around transgender athletes and a link to full resources on Transathlete.com. Finally, Mosier and SheIS will work together to create social content and storytelling around trans athletes to increase the visibility and understanding of the trans community within the sports world.

“I am excited to work with SheIS to develop a deeper understanding of some of the unique challenges and opportunities that exist for the trans community in sports,” said Mosier. “By creating more education and resources around this topic, it is my hope that we can continue to have productive, positive, and proactive conversations across the sports community.”

About Chris Mosier:

Chris Mosier is a trailblazing athlete and the first openly transgender man to make a Men's US National Team; he is now a men’s All-American duathlete and six-time member of Team USA, representing the United States in sprint triathlon and short and long course duathlon. He is the founder of TransAthlete.com, the leading resource for information on transgender inclusion in sport. Chris has mentored and inspired athletes around the world after being featured in multiple global Nike campaigns; he is passionate about sharing his journey as a transathlete so others can see him and know it is possible to be your authentic self and continue to play the sports you love. Chris consults on inclusive sport policy and speaks around the globe about policy, inclusion, allyship, masculinity, and his journey as a groundbreaking athlete. To learn more, visit www.thechrismosier.com or follow him on social media @TheChrisMosier.


About Transathlete.com:

TransAthlete.com is a resource for students, athletes, coaches, and administrators to find information about trans inclusion in athletics at various levels of play. This site pulls together existing information in one central location and breaks down information into easy-to-reference areas to help allies and athletes find what they need.

About SheIS:

Founded in 2017 and launched to the public on May 1, 2018, SheIS was established with a mission to use the power of sports to create a future of, by, and for strong women. It focuses on the positive attributes of sport to acknowledge and elevate women, and celebrates those who are collective powerhouses and unwavering cheerleaders for their fellow athletes at all skill levels. The SheIS Collective includes leaders from every major sport, and represents the first time in history that all of these sports leagues and organizations have stood together in support of one cause. To learn more, visit www.sheissport.com or follow the team on social media @teamsheis.

SheIS Partners with Canada's Gaming Leader, Lazarus Esports, to Raise Awareness for Women in Sports

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Lazarus Esports Teams CS:GO and League of Legends join SheIS Collective to Support the Positive Power of Women in Sports

(TORONTO, Ontario) - March 26, 2019 - Lazarus Esports, a division of Tiidal Gaming is excited to announce their partnership with SheIS. The joint venture will help raise awareness for women in sports and overall strengthen the SheIS Collective partnerships. Lazarus Esports women's teams CS:GO and League of Legends will join the growing list of athlete ambassadors that make up the SheIS Collective that bring together leagues, organizations, athletes and business leaders to grow the awareness and support of women in sports.

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The new partnership sees the expansion of SheIS into esports, alongside Lazarus’ teams, as the evolution of a strong base of North American sports organizations and individuals to encourage growth in fan attendance and viewership. In a time when every industry is taking a hard look at how women are being treated in the workplace, SheIS and the Collective are continuing to create new opportunities to elevate the support of women’s sports at all levels. A recent study from Interpret reports that women comprise 30% of esports viewership with titles such as Overwatch and Hearthstone garnering the highest female participation.

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Lazarus Esports, a division of Tiidal Gaming, is Canada’s first esports brand. Lazarus Esports represents over 40 pro-players across 10 countries with their teams ranking in the top 5 worldwide with titles including Fornite, Pubg, Guns of Boom, Brawlhalla, Madden and Forza. Lazarus Esports female players from CS:GO and League of Legends teams will be supporting the SheIS Challenge with personal videos to build awareness for SheIS. The relationship includes Lazarus Esports teams wearing limited edition co-branded apparel and SheIS partnership on all world events. The CS:GO team is ranked number three worldwide and is one of the most viewed esports titles globally.

“We are extremely excited to expand our SheIS Collective into the esports world and to welcome our newest leaders to sit among the SheIS Collective, further cross-pollinating our efforts and embracing the power within our leagues and with their amazing athletes,” said Brenda Andress, Founder, SheIS. “By strengthening this group, we are showing the sports world that we are ready to up our game and showing everyone that we can have a positive impact on women’s sports.”

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“We believe in progressing women in esports and are thrilled to partner with the SheIS Collective to help further that goal,” said David Brisson, President, Tiidal Gaming. “Our Lazarus Esports’ female roster gives us the ability to align with like-minded organizations to build profile within the sports industry and shine a spotlight on female competitors.”

SheIS fills a noticeable gap in the sports industry, where female athletes may feel marginalized and underrepresented, with a powerful vision to use positivity, respect and support to empower women who choose a career in sports. With the goal of increasing viewership and attendance of women's sports in North America, as well as participation at the amateur level, SheIS encourages a cross-pollination of women’s sports, while challenging fans to attend games and use social media to champion women in sports. To take the SheIS Challenge, visit sheissport.com/challenge.


About Tiidal Gaming

Tiidal Gaming is a professional esports and entertainment organization. With a history dating back to
2010, their competitive team Lazarus Esports was originally founded as SetToDestroyX and is Canada’s first esports brand. Tiidal Gaming is building a world class organization in the esports and video gaming space. They have three core areas of focus: Esports, Entertainment, and Ecosystem. Tiidal Gaming is building a platform company focused on becoming the most culturally relevant esports company in the world. For more information visit tiidal.gg

About SheIS

Founded in 2017 and launched to the public on May 1, 2018, SheIS was established with a mission to use the power of women’s sports to create a future of, by, and for strong women. It focuses on the positive attributes of sport to acknowledge and elevate women, and celebrates those who are collective powerhouses and unwavering cheerleaders for their fellow athletes at all skill levels. The SheIS Collective includes leaders from every major sport, and represents the first time in history that all of these sports leagues and organizations have stood together in support of one cause. To learn more, visit sheissport.com or follow the team on social media @teamsheis.

Media Contacts

Danielle Sefton
Lamb Creative Group
416-998-3264
danielle@lambcreativegroup.com

Jennifer Mason
Lamb Creative Group
416-456-1042
jennifer@lambcreativegroup.com

SheIS Celebrates International Women’s Day with New Partnerships and a Refresh of the SheIS Challenge

Canadian Football League and Warner Music recording artist Rita Ora included in the new collaborations which will help to drive attendance and viewership of women’s sports

NEW YORK, NY March 8, 2019 – In recognition of International Women’s Day, SheIS announced this week three new partnerships with the Lyda Hill Philanthropies, the Lawrence Family Foundation, and the Canadian Football League (CFL), as well as a new collaborative effort with Warner Music artist Rita Ora as a part of the SheIS Challenge.

The partnerships with Lyda Hill Philanthropies and the Lawrence Family Foundation were announced earlier in the week. The partnership with the CFL was announced today and represents the first male-only league to formally join the SheIS Collective. To-date the SheIS Collective has been comprised of women’s professional leagues and coed organizations, including the WNBA, WWE, National Pro Fastpitch, and the USTA. With this latest addition, SheIS further demonstrates its commitment to an inclusive approach to unifying the sports world around elevating women’s sports.

Christina Litz, the CFL’s Chief Marketing, Digital and Strategy Officer, said of the new partnership, “We want to see more girls and women get involved in the game and in sports in general. The CFL is proud to support leaders in the field of women’s sports, and we’re excited to work alongside SheIS to push for greater gender equality in sports.”

Additionally, today marked the launch of a new collaboration with WMG artist Rita Ora. Ora’s song “Soul Survivor” is included in a refreshed version of the SheIS Challenge video, relaunched today on the SheIS social channels and website.

This collaboration is the first cross-industry collaboration from SheIS with the music industry, but SheIS Co-Founder and Chief Marketing Officer, Caiti Donovan, confirmed it was only a start:

“We have long known that the fan mentality extends across both sports and music, and often intertwines. We see this in everything from artists who used to be athletes, to in-stadium entertainment like halftime shows, to lifestyle behaviors of shared fan bases. We are thrilled for the opportunity to work with Warner Music Group and Rita Ora to help drive further awareness of our efforts to engage that fanbase in a meaningful and impactful way, and we know that it is only the beginning in our efforts to unite our industries in our support of women’s empowerment through sports.”

Ora is no stranger to collaborations in the sports world. Last year, she lent her voice to a campaign with UEFA to help promote women’s soccer in Europe, and her sporting apparel line from 2015 continues to draw eyes on the Adidas website.

More information about each of the partnerships, including the development of new interactive content and experiential events, will be released in the coming weeks and months. Follow SheIS on Twitter, Instagram, and Facebook for up-to-date information.


CFL Partners with SheIS to Support Women in Sport on International Women’s Day

CFL becomes first male professional sports league to partner with SheIS

TORONTO (March 8, 2019) — On International Women’s Day, the Canadian Football League (CFL) is partnering with SheIS to recognize and celebrate the many girls and women players, fans, employees, media personnel and others who love and work in football.

The CFL and SheIS are engaging sports fans and inviting them to share stories about the influential women in their lives on social media. They are also inviting fans to take the SheIS Challenge. For every person who does so, $1 will go towards keeping young girls in sport through SheIS partner organizations like Fast & Female and Play Like A Girl.

Some members of the CFL community will be sharing the message of ‘Hustle Together’ to discuss people making a difference, standing together as allies and taking leadership roles not just in the CFL, but in women’s sports and sports communities.

This marks the first partnership between SheIS and a male professional sports league. SheIS will provide support to the CFL and encourage girls to sign up to play football. The CFL and SheIS are committed to encouraging participation, viewership and attendance of women’s teams, leagues and sporting events.

“Women are already doing the work – we see them in jerseys, in boardrooms and in the stands across Canada and the CFL, and we’re thrilled to shine a light on their amazing contributions and achievements,” said Christina Litz, the CFL’s Chief Marketing, Digital and Strategy Officer. “We want to see more girls and women get involved in the game and in sports in general. The CFL is proud to support leaders in the field of women’s sports, and we’re excited to work alongside SheIS to push for greater gender equality in sports.”

SheIS Executive Director Jillian Svensson added, “We are thrilled to be bringing the CFL into our SheIS Collective. This partnership exemplifies one of our core values of Inclusivity and we firmly believe that when men, women and allies stand together, we can make great things happen for women in sports.”

Later in March, the CFL is partnering with Brock University and the Ontario Football Alliance to hold their first-ever women’s combine, as well as a safe contact clinic for women. This is part of a larger strategy that will include future events to lend resources and support to women’s football teams, players, and organizations and encourage participation in football at all levels.

Earlier this year, the CFL and U SPORTS sent four Canadian women to the NFL’s Women’s Careers in Football Forum in Indianapolis. The forum, which focused on the future of football, brought together women directly involved in the game of football and football operations from the NCAA and U SPORTS to network and share knowledge and resources.

About SheIS

Founded in 2017 and launched to the public on May 1, 2018, SheIS was established with a mission to use the power of women’s sports to create a future of, by, and for strong women. It focuses on the positive attributes of sport to acknowledge and elevate women and celebrates those who are collective powerhouses and unwavering cheerleaders for their fellow athletes at all skill levels. The SheIS Collective includes leaders from every major sport and represents the first time in history that all these sports leagues and organizations have stood together in support of one cause. For a complete list of Athletes, Leaders and Sports Leagues which comprise the SheIS Collective, visit SheISsport.com or follow them on Twitter and Instagram @teamsheis and on Facebook @sheissports.

About the Canadian Football League

Today's CFL is more than just our great game of football. It's fans sharing their excitement for what they see on the field, and what they experience off it. Stay up to date on all the non-stop action at CFL.ca. And join all of Canada as we celebrate the 107th Grey Cup, presented by Shaw, this November in Calgary. The 2019 season begins on June 13th

Lawrence Family Foundation Named First Visionary Partner of SheIS

Annual support from the Lawrence Family Foundation will support the growth of women’s sports in North America

NEW YORK, NY March 7, 2019 – SheIS announced today that the Lawrence Family Foundation has committed to become the first Visionary Partner, a distinction given to first year supporters of SheIS who demonstrate through financial and promotional support a dedication to growing women’s sports.

The Lawrence Family Foundation is a charitable foundation which focuses on local organizations championing diversity and inclusion issues, social programs for youth, and arts programs. The first year of partnership with SheIS will anchor around a series of matching campaigns to happen later in the year, which will highlight the same core areas of focus as they relate to sports.

SheIS Executive Director, Jillian Svensson, said of the new partnership, “We are thrilled to have the Lawrence Family on board in support of this important work to amplify equality in the sports space. I have known the family for many years, and they have always been strong advocates for diversity and inclusion in the sports space. We could not be happier to have them involved in SheIS as our first Visionary Partner and look forward to a long road ahead of collaboration.”

More details around the matching campaigns are to be shared in the coming months.

About SheIS:
Founded in 2017 and launched to the public on May 1, 2018, SheIS was established with a mission to use the power of sports to create a future of, by, and for strong women. It focuses on the positive attributes of sport to acknowledge and elevate women and celebrates those who are collective powerhouses and unwavering cheerleaders for their fellow athletes at all skill levels. The SheIS Collective includes leaders from every major sport and represents the first time in history that all these sports leagues and organizations have stood together in support of one cause. For a complete list of Athletes, Leaders and Sports Leagues which comprise the SheIS Collective, visit SheISsport.com or follow them on Twitter and Instagram @teamsheis and on Facebook @sheissports.