New sponsorship will provide funding, promotional resources, and data from FBref.com, Sports Reference's newest collection of data for world football including the Women's World Cup
NEW YORK, NY June 6, 2019 – SheIS announced today that Sports Reference will sponsor it’s latest campaign, Through the Eyes of a Fan: Calli Goes to France, which will see a fan explore and share her experiences on the ground at the 2019 FIFA Women’s World Cup from June 7 - July 7.
The campaign will serve as the final major pulse point in the larger campaign, the #SheISChallenge, that SheIS launched in January. The Challenge, which has reached more than 265M people since its launch, is a call to action to sports fans to show their support for women’s sports by watching and attending games.
The fan is Toronto-native, Calli Mingopoulos. In addition to being an avid fan of women’s soccer and hockey, Mingopoulos plays soccer and volleyball. She graduated from the University of Waterloo with a BA in Architecture and currently works for an architecture firm in Toronto.
“The Challenge has asked fans to watch and attend women’s sports, so what better way to highlight that message in action than through the eyes of a fan?” said SheIS Co-founder and CMO, Caiti Donovan. “We are thrilled to partner with Sports Reference to deepen Calli’s experience in France with a data-driven storytelling approach.”
The campaign will include a series of video and photo content, collected by Calli as she attends a number of Women’s World Cup games, watches games from Fan Zones around France, and generally captures everything she’s witnessing during one of the largest women’s sporting events of the year. Some of the content includes:
Live video from the Opener on June 7: France vs South Korea
Photos/videos from Fan Zones around France
Photos/videos from the game on June 15 - Canada v New Zealand in Grenoble
Photos/videos from the game: June 20 - Canada v Netherlands in Reims
Live video from the Quarter Finals, both Semi-Final games (July 2-3 in Lyon), and the Final on July 7 in Lyon
Fans can follow Calli’s adventure on the SheIS social accounts (@teamsheis on Twitter and Instagram) and can keep up with all the action, athletes, and storylines of the 2019 World Cup by signing up for the Stathead Women's World Cup Newsletter on FBref.com. Subscribers will get a comprehensive daily recap from FBref.com with scores, stats, standings, trends, and much more delivered straight to their inboxes.
About Sports Reference:
Sports Reference aims to answer users' questions with the easiest-to-use, fastest, and most complete sports statistics anywhere. Sports Reference sites launched in 2000 with Baseball-Reference.com. Since that time, coverage has expanded to include basketball, football, hockey, and — most recently — soccer at FBref.com. Sports Reference is thrilled to be supporting and following women's soccer with SheIS and fans like you. Visit us often to check in on your favorite athletes and teams and sign up for our Stathead newsletter to have updates delivered directly to your inbox!
Founded in 2017 and launched to the public on May 1, 2018, SheIS was established with a mission to use the power of sports to create a future of, by, and for strong women. It focuses on the positive attributes of sport to acknowledge and elevate women, and celebrates those who are collective powerhouses and unwavering cheerleaders for their fellow athletes at all skill levels. The SheIS Collective includes leaders from every major sport, and represents the first time in history that all of these sports leagues and organizations have stood together in support of one cause. To learn more, visit www.sheissport.com or follow the team on social media @teamsheis.