SheIS Celebrates International Women’s Day with New Partnerships and a Refresh of the SheIS Challenge

Canadian Football League and Warner Music recording artist Rita Ora included in the new collaborations which will help to drive attendance and viewership of women’s sports

NEW YORK, NY March 8, 2019 – In recognition of International Women’s Day, SheIS announced this week three new partnerships with the Lyda Hill Philanthropies, the Lawrence Family Foundation, and the Canadian Football League (CFL), as well as a new collaborative effort with Warner Music artist Rita Ora as a part of the SheIS Challenge.

The partnerships with Lyda Hill Philanthropies and the Lawrence Family Foundation were announced earlier in the week. The partnership with the CFL was announced today and represents the first male-only league to formally join the SheIS Collective. To-date the SheIS Collective has been comprised of women’s professional leagues and coed organizations, including the WNBA, WWE, National Pro Fastpitch, and the USTA. With this latest addition, SheIS further demonstrates its commitment to an inclusive approach to unifying the sports world around elevating women’s sports.

Christina Litz, the CFL’s Chief Marketing, Digital and Strategy Officer, said of the new partnership, “We want to see more girls and women get involved in the game and in sports in general. The CFL is proud to support leaders in the field of women’s sports, and we’re excited to work alongside SheIS to push for greater gender equality in sports.”

Additionally, today marked the launch of a new collaboration with WMG artist Rita Ora. Ora’s song “Soul Survivor” is included in a refreshed version of the SheIS Challenge video, relaunched today on the SheIS social channels and website.

This collaboration is the first cross-industry collaboration from SheIS with the music industry, but SheIS Co-Founder and Chief Marketing Officer, Caiti Donovan, confirmed it was only a start:

“We have long known that the fan mentality extends across both sports and music, and often intertwines. We see this in everything from artists who used to be athletes, to in-stadium entertainment like halftime shows, to lifestyle behaviors of shared fan bases. We are thrilled for the opportunity to work with Warner Music Group and Rita Ora to help drive further awareness of our efforts to engage that fanbase in a meaningful and impactful way, and we know that it is only the beginning in our efforts to unite our industries in our support of women’s empowerment through sports.”

Ora is no stranger to collaborations in the sports world. Last year, she lent her voice to a campaign with UEFA to help promote women’s soccer in Europe, and her sporting apparel line from 2015 continues to draw eyes on the Adidas website.

More information about each of the partnerships, including the development of new interactive content and experiential events, will be released in the coming weeks and months. Follow SheIS on Twitter, Instagram, and Facebook for up-to-date information.