Now and always, we stand with black communities in demanding action and change.
SheIS was born from a belief that we the people can create change, and, further, that good intentions are only as strong as the actions that back them up. We stand together with the black communities who are hurting now, who have been hurting for centuries, and who demand action over words. We understand the importance of black voices not only being heard, but how imperative it is that people of color have a rightful seat at the table to be a part of the solution. We stand together with a promise and resolve to take action to support black communities, once again using the power of sport as a vehicle for change.
To be truly effective, we must live and breathe the truth and the change that we aim to see for the rest of the world. Therefore, in recognition of the things SheIS can directly control, we are announcing today three areas of action that we are committed to in order to help drive change around systemic racism:
We are reopening our call for board members, effective immediately, to ensure that there is representation for people of color amongst our leadership to guide the future of this organization
Increase outreach efforts to people of color to serve as SheIS Ambassadors, with the goal of increasing the number of Ambassadors who are people of color by 50% by the end of 2020
Enhance our efforts to actively create and share content through our social media and storytelling efforts, helping to lead the dialogue that is both representative of the multicultural and diverse backgrounds of our world, and which encourages and helps people of color to become future leaders in our industry
We know that this is only a start, and we are committed to working together with our SheIS Collective, industry leaders, and community members to find solutions and to put in place actions that will shift the inequality around us. This is an everyday commitment that we have upheld in years past, that we uphold today, and that we will continue to uphold as we mobilize for communities that deserve better.