Additional football body joins SheIS Collective to support unity and the positive power of women in football.
New York, NY ( January 25, 2021) || SheIS announced today that the Women’s National Football Conference will join its SheIS Collective of sports organizations. The joint venture will help continue to raise awareness for women in football and overall strengthen the SheIS Collective partnerships.
SheIS, which launched to the public in May 2018, made history by becoming the first organization to bring together leagues, organizations, athletes, and business leaders from across the men’s and women’s sports world in support of one mission - to connect with and mobilize fans to grow women’s sports. The SheIS Collective includes organizations such as the Women’s National Basketball Association, WWE, US Tennis Association, Canadian Football League, National Women’s Soccer League, Ladies Professional Golf Association, and the United States Golf Association as well as more than 150 athletes and business leaders.
SheIS Founder and President, Brenda Andress said, “We are ecstatic about our new partnership with the WNFC. The addition of another football organization will take our efforts within tackle football to the level it deserves. Our goal is to create a future of, by, and for strong women and this partnership will help ensure we are increasing representation.” The partnerships with the WNFC will focus on digital marketing and experiential efforts, including activity around player camps and games.
The Women's National Football Conference (WNFC) was founded in Nov 2018, with a passion to create a standard of excellence and more opportunity in women's tackle football. On Dec 18, 2018, Adidas launched a groundbreaking partnership with the WNFC as a part of their "She Breaks Barriers" campaign. They launched their inaugural season in 2019 with 15 teams. With one season of play under their belt, the WNFC became one of the fastest-growing sports brands in the country. The league has been featured by CBS, Iheartradio, NFL Network, NBC, ABC, FOX4, Yahoo Sports, Sports Illustrated, and is recognized as the leader in bringing sponsors, media, and new fans to women's tackle football.
Odessa Jenkins, Chief Operating Officer said, "We take tremendous pride in being a part of this tremendous movement. Uniting in a partnership to bring more fans, more sponsors and opportunities to women and girls in sports is an honor. We believe in the mission of SheIS and believe that joining this collective will help us continue to take women's tackle football to unprecedented levels."
To learn more, visit www.wnfcfootball.com
About SheIS:
Founded in 2017 and launched to the public on May 1, 2018, SheIS was established with a vision to use the power of sports to create a future of, by, and for strong women. Its mission is to connect with and mobilize fans to grow women’s sports. This is achieved through driving attendance and viewership of women’s sports at all levels, connecting through storytelling to inspire fans to take action, and centralizing resources to create the sustainable growth of women’s sports. The SheIS Collective includes leaders from every major sport, and represents the first time in history that all of these sports leagues and organizations have stood together in support of one cause. To learn more, visit www.sheissport.com or follow the team on social media @teamsheis.