Zaileen Janmohamed and Bettina Shore join SheIS as board members to help continue to increase visibility and grow women’s professional professional sports.
New York, NY (March 15, 2021 || SheIS announced today Zaileen Janmohamed and Bettina Shore will join an illustrious group of business leaders as a SheIS Board Member. Jonmohamed is the Head of Partnership Development & Innovation, U.S Olympic and Paralympic Properties, and Shore is a Producer for Spectrum Sportsnet in Los Angeles.
SheIS, which launched to the public in May 2018, made history by becoming the first organization to bring together leagues, organizations, athletes, and business leaders from across the men’s and women’s sports world in support of one mission - to connect with and mobilize fans to grow women’s sports. The SheIS Collective includes organizations such as the Women’s National Basketball Association (WNBA), WWE, US Tennis Association, Canadian Football League, and National Women’s Soccer League, as well as more than 150 athletes and business leaders.
With the addition of these two incredible women, SheIS expands its network into spaces of the industry that can help increase the visibility of women’s sports.
Zaileen Janmohamed is a passionate leader with a wealth of holistic experience on the brand, agency and property sides of the sports marketing business. As the USOPP’s head of partnership development & innovation, Janmohamed works at the intersection of sales and partner management and activation, using market data to help evolve and innovate business strategy and opportunities for existing and future Team USA and LA28 partners.
Prior to USOPP, Janmohamed guided brands like Intel, Google and Visa in sponsorship and experiential marketing opportunities as senior vice president of client consulting and services at GMR Marketing. She also served as head of Olympics management at Visa, Inc., where she was responsible for delivering Visa’s premier sports sponsorship on a global scale. Janmohamed began her career as an account executive at Major League Soccer (MLS).
Janmohamed is an advocate for diversity and inclusion to drive culture and business. In 2016, she was honored as a member of Sports Business Journal’s Forty Under 40 Class and Leaders’ Leaders Under 40 Class of 2017.
“As women continue to break glass in the sports and entertainment industry, there is no better time to leverage this momentum and cultivate exponential visibility and access for female athletes, sports and leaders,” said Zaileen Janmohamed, Head of Partnership Development and Innovation, U.S. Olympic & Paralympic Properties. “I am proud to join the SheIs Board and am committed to developing unique and transformational ways to support their mission of connecting and mobilizing fans to grow women’s sport.” - Zaileen Janmohamed
Bettina Shore is a producer for Spectrum Sportsnet in Los Angeles, where she travels with the Lakers, Dodgers, Galaxy, and Sparks to produce live games. When she is not producing, she fills other roles in the truck as the Associate Director and Graphics Coordinator. Prior to joining Spectrum, Bettina worked at ESPN in Bristol, at the NBA in New York and for NBC at the Vancouver Olympics. She is a 4-time Emmy award winner and proud Syracuse Alum, where she played club volleyball and downhill ski raced.
“I am beyond thrilled to join the SheIs Board and help grow the future of women’s sports. As a former athlete who lives and breathes sports daily, I have always had a passion to help women on every level gain equal support in the world of athletics. I believe my position in live television production has given me a chance to change the makeup of the people who cover sports, which can have a snowball effect in the growth of support for women’s sports at the highest levels. By joining SheIs I hope to collaborate with incredible women, who have a similar passion and set of goals.” - Bettina Shore
SheIS Founder and President, Brenda Andress said,
"We are thrilled to welcome Zaileen and Bettina to the SheIS Board. Each brings unique and valuable perspectives and critical insights to our diverse community of those committed to increasing visibility and growing women’s sport. ”
About SheIS:
Founded in 2017 and launched to the public on May 1, 2018, SheIS was established with a vision to use the power of sports to create a future of, by, and for strong women. It’s mission is to connect with and mobilize fans to grow women’s sports. This is achieved through driving attendance and viewership of women’s sports at all levels, connecting through storytelling to inspire fans to take action, and centralizing resources to create sustainable growth of women’s sports. The SheIS Collective includes leaders from every major sport, and represents the first time in history that all of these sports leagues and organizations have stood together in support of one cause. To learn more, visit www.sheissport.com or follow the team on social media @teamsheis.